Gruner + Jahr consolidates market leadership in the lifestyle magazine segment by providing its SCHÖNER WOHNEN brand with its own e-commerce platform.
SCHÖNER WOHNEN magazine launched its own online shop at shop.schoener-wohnen.de. Epitomizing good taste, Europe‘s biggest living and lifestyle magazine has been trusted by its readers for 50 years. In addition to providing inspiration and advice for stylish living ideas in print and digital media, SCHÖNER WOHNEN now expands its range of services with its own online shop where users can purchase home accessories and smaller items of furniture.
By launching the SCHÖNER WOHNEN online shop, Gruner + Jahr expands its market leadership in the lifestyle magazine segment even further: "The market within the living and lifestyle magazine segment is highly competitive. Significant purely e-commerce players are increasingly expanding their range of services with extra content. By transforming our core business and introducing the SCHÖNER WOHNEN online shop to accompany our target group throughout the customer journey, we aim at consolidating our market leadership. With the credibility of the SCHÖNER WOHNEN brand and the professional competence of our living and lifestyle experts, we are now taking the major step of entering the e-commerce business," says Matthias Frei, Publisher CoI Living.
The SCHÖNER WOHNEN online shop distinguishes itself by the unique selection, composition and presentation of its product range: All products are carefully selected and recommended by the SCHÖNER WOHNEN experts as well as guest curators. With exclusive photo productions for the shop which are accompanied by editorial content such as styling tips, both home accessories and decorative objects are presented in the so-called “looks” section featuring inspiring style collections and imagery.
"Our potential customers not only rely on a SCHÖNER WOHNEN online shop to feature extraordinary products, but also expect suitable styling tips for showing decorative objects off to their best advantage in their homes and items that go with them. We dedicate all of our living and lifestyle know-how to the shop, including our keen sense of trends, and our passion for design classics. With a whole wealth of editorial topics, we want to inspire our customers with our growing range of products. The opportunity to purchase the products we present is an additional service for our readers and users, and something they have desired for many years," explains Bettina Billerbeck, editor-in-chief of SCHÖNER WOHNEN.
The shop will launch with more than 1000 items spread across the following categories: decoration, fabrics & carpets, table & kitchen, lighting, furniture, and bathroom. In addition, SCHÖNER WOHNEN will be presenting a range of (seasonal) specials. Young and trendy Scandinavian brands such as ferm Living, &tradition or Hay rub shoulders with long-established companies including Georg Jensen, Iittala, and Alessi. The SCHÖNER WOHNEN experts present carefully selected design classics alongside exciting new discoveries and products by big name brands to provide customers with the perfect mix of accessories and furniture for their homes. The existing SCHÖNER-WOHNEN collections of wallpapers, fabrics, and carpets, among other items, will also be available in the online shop soon.
"The products we offer are selected according to their aesthetics and relevance with regard to interior design. We believe in quality rather than quantity. The shop exclusively features items chosen by SCHÖNER WOHNEN – no other online shop offers this kind of expertise. Thus all products offered in the SCHÖNER WOHNEN shop are guaranteed to be of good taste," says Bettina Billerbeck.