The first edition of the new G+J men’s magazine JWD was sold 70,000 times – a great success for the new lifestyle magazine.
„Would you buy a magazine from this man? “ This was the question on the cover title of the first edition of the new G+J magazine JWD – with the famous Joko Winterscheidt in the background who is also the name giver of the magazine. The answer is clearly a “Yes!” 70,000 readers bought the magazine and wanted to take part in Joko’s unusual discoveries and adventures. A great success for Gruner + Jahr, who had started the magazine at the end of March. With this first issue, JWD took clearly the lead in the men's lifestyle segment.
Alexander Schwerin, publisher STERN Group: "It's always worth to risk something new in quite challenging segments. That's what the great start of JWD shows us. "
The ad closing dates for the two next editions are the 24th of May and the 28th of June. The magazine costs 4.40 euros and appears ten times a year. A full page costs 19.500 €.