Successful Market Entry

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One year after the publication of the first French issue, the HARVARD BUSINESS REVIEW has established itself successfully on the market with a sold circulation of 12,000 copies in average.

January 2014 saw the HARVARD BUSINESS REVIEW first being published in French. Since then the bimonthly magazine for executives and company managers has become required reading in the field of management theory and practice. The brand's success is reflected both in very good subscriber numbers and by the 80 active bloggers on HBRFRANCE.fr.

"With an average of 12,000 copies sold per issue at a price of 17.90 Euros, the HARVARD BUSINESS REVIEW has exceeded our expectations by far," says Martin Trautmann, publisher Premium at Prisma Media. "With its multi-media presence and the power of the brand, the title has quickly become an important compendium and a meeting place for top managers, entrepreneurs and researchers in France. I thank our partners Harvard Business Publishing and congratulate them and all the staff at Prisma Media who have made the magazine a huge success right from the start."

Josh Macht, Group Publisher of the HARVARD BUSINESS REVIEW: "Together with our partner Prisma Media we are delighted about this success. Our goal to improve the practice in the management of companies, is met with a great response in the French readership. We are convinced that the HARVARD BUSINESS REVIEW France will continue to develop successfully."

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