Climate change is a serious long-term threat. As more and more consumers are asking themselves to what extent they can make a difference through their own actions, sustainability is increasingly a topic in the media.
This desire of consumers to be part of the solution is being met by the media gradually publishing more green content, e.g. sustainability in fashion, food, beauty products, environmentally friendly travel and mobility.
The media we represent - whether it’s published in Austria, Spain, France, … are all increasingly taking up green topics. On World Environment Day (June 5), many are once again publishing "green" special editions, for example the Italian newspaper CORRIERE DELLA SERA, MARIE CLAIRE in Spain or PARIS MATCH with a green supplement in Belgium.
Green editorial environment in THE GUARDIAN and women’s magazines
THE GUARDIAN has been at the forefront of the climate crisis and sustainability, changing the wording from climate change to climate crisis already back in 2019. It is the first national newspaper not to accept advertising from fossil fuel companies and operates in one of the most sustainable buildings in London.
Sustainability is also more visible in women's magazines (print+digital) these days. The French GALA now has a fixed "Clean Beauty" column, other magazines publish green specials throughout the year such as the Austrian WOMAN with WOMAN GREEN.