752,217 *
161,988 *
Unique User
120,000 **
Target Group
ALPENVEREIN digital reaches 0,24 million unique users every month. 44% of ALPENVEREIN digital users are female. 58% of the target group are aged between 20 and 49 years. ALPENVEREIN digital users boast an above-average level of education: 48% have A-Levels or a university degree. 73% of users boast net household income of €2,000 or more, and 53% of users have an income of over €3,000 per month. Source: agof daily digital facts // Base: average month
  1. * IVW 2022-02
  2. ** agof daily digital facts 2021-11


ALPENVEREIN.de is the official website of the German Alpine Club (DAV), which with over 1.35 mill. members is the world’s largest mountaineering association.

The website is the most comprehensive mountaineering site in the German-speaking world, offering mountaineers and nature-lovers useful services free of charge that they use to help them prepare their next mountain adventure: Alpine weather and avalanche reports, and portraits of over 1,000 Alpine chalets, 200 climbing sites and the 354 DAV sections.In addition, ALPENVEREIN.de inspires and motivates users with expedition reports, event information, travel and tour tips, mountaineering news and reports on current DAV conservation projects.

Media Represented

worldwide except in Germany (Internat. Media only)