Target Group
AS has an audience close to sports. Most of the readers are with 84% young men from 25 to 44 years. They like to share and comment with their friends trough social media. The readers of AS are up to date with the latest news across the digitlal world. Mostly they like football, but also follow other sports. AS readers are active readers.


AS is the world’s leading Spanish-language sports title, with 23 million readers worldwide. The publication embarked on its international expansion in 2013 and, currently, has editions in Mexico, Colombia and Chile (where it is the most read sports paper), in Peru and Argentina, where audience figures have doubled in the past year, and in the United States and Venezuela, where it has positioned itself as a benchmark for sports media. There’s also an English-language edition, AS English, plus a global one for all of the Americas , AS America. In April 2018, after an agreement with the media and communications group Dar Al Sharq, AS presented AS Arabia, which is set to bring the very best of international sport to the Middle East.

Media Represented

in Austria and South Tyrol, Denmark, Germany (Internat. Media only), Norway, Sweden, Switzerland