10 issues a year
Paid circulation
99,152 *
730,000 **
Basic Rate 2020
€ 29,200
Target Group
BARBARA is the magazine for bold, self-assured, authentic women aged 30 to 55 who take a self-deprecating view on their wonderfully imperfect lives.
Women (general)
Main advertisers
  • fashion
  • beauty/cosmetics
  • leisure/entertainment
  • household
  • furniture/home decor
  1. * IVW 4/19
  2. ** AWA 2019


BARBARA is the first monthly women‘s magazine that talks straight: BARBARA says out loud what others hardly dare to think.

BARBARA addresses brave, life-enhancing, confident women between the ages 30 to 55, who take their wonderfully imperfect lives in an open, easy and self-ironic way.

BARBARA features the classical range of topics you would expect from a holistic women‘s magazine; beauty, fashion, living, food, psychology, current affairs and travel, but without the moral pointing finger, always talking plain and at times hilariously funny.

Media Represented

worldwide except in Germany (Internat. Media only)