Unique User
60,000 *
Target Group
BARBARA's digital offer reaches 0.32 million unique users every month. 78% of BARBARA digital users are female. 65% of the target group are aged between 20 and 49 years. BARBARA digital users boast an above-average level of education: 54% have A-Levels or a university degree. 69% of users boast net household income of €2,000 or more, and 44% of users have an income of over €3,000 per month. Source: agof daily digital facts // Base: average month
Women (general)
  1. * agof daily digital facts 2021-11


BARBARA addresses brave, life-enhancing, confident women between the ages 30 to 55, who take their wonderfully unperfect lives in an open, easy and self-ironic way.

BARBARA features the classical range of topics you would expect from a holistic women‘s website; beauty, fashion, living, food, psychology, current affairs and trave, but without the moral pointing finger, always talking plain and at times hilariously funny.

Media Represented

worldwide except in Germany (Internat. Media only)