Facts

Frequency
6 issues a year
Paid circulation
60,000 *
Basic Rate
€ 17,900
Links
Target Group
High target reader demographics: The target reader is better-off, white-collar, and a member of the upper social-economic class.
Segment
Food
Main advertisers
  • automotive
  • tourism/travel
  • home appliances
  • household
  • watches/jewellery
  • foods
  • alcoholic beverages
  1. * Publisher's Information

Profile

The brand-new lifestyle magazine for men who like to cook. BEEF! is written for German men aged 30-54 who consider themselves gourmets.

A totally new kind of magazine. In the past, cooking magazines were for women, and men's lifestyle magazines were for men. BEEF! combines the two in a fresh, informative and entertaining manner.

Clear editorial structure. The editorial contents of BEEF!:

  • 1/3 food recipes
  • 1/3 food reportage
  • 1/3 lifestyle.

For men who don't cook often, but well. BEEF! is for men who are interested in recipes – as well as Tokyo's tuna market, the sharpness of knives and the water pressure in their espresso machine. For men who find noodles boring unless they've made them themselves.

Centrefold with a difference. Like many men's magazines, BEEF! also features a fold-out centrefold – with easy-to-follow instructions on how to create a memorable four-course dinner.

Media Represented

worldwide except in Germany (Internat. Media only)