Distributed circulation
292,845 *
823,000 **
Basic Rate
CHF 23,830
Target Group
BEOBACHTER readers are men and women aged between 35 and 55+ with higher income. The readership is highly interested in topics such as economics, international and national issues regarding politics next to health and nutrition, as well as family and partnership.
Business & News
Main advertisers
  • automotive
  • fashion
  • finance
  • tourism/travel
  • services
  • foods
  1. * WEMF 2017
  2. ** MACH Basic 2017-02


BEOBACHTER is an institution in the Swiss media market. The magazine informs about the current topics worldwide.

It offers competence guidance and assistance in decision-making to its readership f or a self-determined life.

BEOBACHTER stands up for a  democratic and solidary society, a social and transparent economy and a decent environment.

The magazine is published in German.

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Media Represented

in Belgium, France, Ireland, Luxembourg, Netherlands, Scandinavia, United Kingdom