Facts

PIs Mobile App
2,402,163 *
PIs Iphone App
1,338,618 *
PIs Android App
1,063,545 *
Visits Mobile App
666,720 *
Visits IPhone App
337,387 *
Visits Android App
329,333 *
UMU App
60,000 **
Target Group
The BERLIN TAG & NACHT app reaches an average of 0.08 million unique mobile users per month. 60 % of BERLIN TAG & NACHT app users are male. Overall, the users are relatively young: 33 % of users are aged between 20 and 39 and 67 % of users are aged 49 or less. BERLIN TAG & NACHT app users have an average level of education: 39 % of them have completed an intermediate certificate of education. Source: AGOF mobile facts 2014-II // Universe: average month.
Segment
TV
Main advertisers
  • leisure/entertainment
  1. * IVW 2018-05
  2. ** AGOF daily digital facts 2018-04

Profile

The entire world of the series BERLIN – TAG & NACHT for smartphones – available as an iOS and Android app.

Contains all episodes, exclusive content, background info, video clips etc. as a supplement to the daily TV show.

Allows users to chat with friends about the current programme on mobile devices.

High interactivity thanks to innovative features such as live chat function,  competitions and prizes for particularly active users, reviews.

Media Represented

worldwide except in Germany (Internat. Media only)