Distributed circulation
32,359 *
108,000 **
Basic Rate 2023
CHF 14,900
Target Group
The readers of BILANZ are mainly well-educated men aged between 35 and 55+. Most of the readers are in fund of higher income and interested in the stock market, investments and general economic topics.
Business & News
  1. * WEMF 2022
  2. ** MACH Basic 2023 1


BILANZ is Switzerland's leading economic magazine. It covers all aspects of economy: research in the company sector, analysis of the current economic situation as well as services concerning investments and advice on how to spend money genuinely.

BILANZ offers solidly investigated printed business journalism and does so with an international view.

A key area of BILANZ are the ratings within various industries such as the hotel sector, airlines, private banks and fondsmanagements. The magazine reports about the WHO is WHO of the Swiss economy and ranks the 300 richest Swiss people.

BILANZ is published in German.

Media Represented

in Belgium, France, Luxembourg, Netherlands, Scandinavia