Facts

PageImpressions
1,001,339 *
Visits
262,950 *
Unique User
320,000 **
Links
Target Group
BRIGITTE-WOMAN.de reaches 620,000 users every month. 81,8 % of users are female. 71,5 % of BRIGITTE-WOMAN.de users belong to the age group 20 and 49. BRIGITTE-WOMAN.de users enjoy above average education, 48,2 % have A-levels (or equivalent) or are university graduates. Their earnings are above average: 43,3 % dispose over a net household income of € 3,000 plus. Source: AGOF digital facts 2016-10 // Base: average month.
Segment
Women (general)
Main advertisers
  • fashion
  • tourism/travel
  • beauty/cosmetics
  • services
  • corporate
  • foods
  • hair care
  1. * WebTrekk 2017-03
  2. ** AGOF daily digital facts 2017-03

Profile

BRIGITTE-WOMAN.de is the new website for women aged 40 and over. Users have not only age in common, but primarily their attitude to life: They are open-minded, curious and particularly active. And they are always on the lookout for that special tip, that first-class address, a good product. Women over 40 know what is good for them and want to share that knowledge with others. This need is taken up by BRIGITTE-WOMAN.de with the tool "The Best". Because that is where women can pass on their recommendations.

The "Culture Planner" helps women to plan their own leisure time. The editorial format - "The Decision" - enables women to share their experiences with others. In addition, the link to the social network Bfriends provides women with the perfect platform for communicating with each other both on- and offline and for proactively planning their lives.

BRIGITTE-WOMAN.de is spaciously laid out, clearly categorised and features emotional pictorial language. The focus is on topics of culture, travel and beauty. The site offers high-quality editorial content. BRIGITTE-WOMAN.de therefore boasts a very special profile in the women's segment.

Media Represented

worldwide except in Germany (Internat. Media only)