Facts

PIs Mobile Web
42,603,501 *
PIs Mobile App
7,832,205 *
PIs Iphone App
4,528,721 *
PIs Android App
3,303,484 *
Visits Mobile Web
12,173,145 *
Visits Mobile App
736,110 *
Visits IPhone App
389,881 *
Visits Android App
346,229 *
UMU Web
4,930,000 **
UMU App
60,000 **
Links
Target Group
BRIGITTE's mobile offer reaches 5.1 million unique users every month. 75% of BRIGITTE mobile users are female. 62% of the target group are aged between 20 and 49 years. BRIGITTE mobile users boast an above-average level of education: 47% have A-Levels or a university degree. 69% of users boast net household income of €2,000 or more, and 45% of users have an income of over €3,000 per month. Source: agof daily digital facts 2019-10 // Base: average month
Segment
Women (general)
Main advertisers
  • fashion
  • beauty/cosmetics
  • pharma
  • services
  • mail order/retail
  • foods
  • hair care
  1. * IVW 2019-10
  2. ** agof daily digital facts 2019-11

Profile

BRIGITTE.de’s mobile platforms provide your users with the latest info, expert advice and exciting entertainment – whenever and wherever they want.

In addition to the mobile portal, BRIGITTE.de’s portfolio includes a range of apps and is available on all relevant mobile devices: iOS, Android, Palm, Blackberry, Windows Phone 7 and HP Touch.

BRIGITTE.de’s mobile platforms provide:

  • Up-to-date information about the latest fashion trends & glossy photo show.
  • Recipes
  • Tests, quizzes, horoscopes.
  • Lots of other interesting content about fashion, beauty, physique, diets, love, society, culture, travel, work and living

Media Represented

worldwide except in Germany (Internat. Media only)