Facts

PIs Mobile Web
34,350,918 *
PIs Mobile App
8,255,786 *
PIs Iphone App
4,689,718 *
PIs Android App
3,566,068 *
Visits Mobile Web
11,357,199 *
Visits Mobile App
825,804 *
Visits IPhone App
435,667 *
Visits Android App
390,137 *
UMU Web
5,050,000 **
UMU App
80,000 **
Target Group
BRIGITTE's moblie offer reaches 4,79 million unique users every month. 72% of BRIGITTE mobile users are female. 64% of the target group are aged between 20 and 49 years. BRIGITTE mobile users boast an above-average level of education: 44% have A-Levels or a university degree. 64% of users boast net household income of €2,000 or more, and 42% of users have an income of over €3,000 per month. Source: agof daily digital facts 2018-07 // Base: average month
Segment
Women (general)
Main advertisers
  • fashion
  • beauty/cosmetics
  • pharma
  • services
  • mail order/retail
  • foods
  • hair care
  1. * IVW 2018-10
  2. ** agof daily digital facts 2018-10

Profile

BRIGITTE.de’s mobile platforms provide your users with the latest info, expert advice and exciting entertainment – whenever and wherever they want.

In addition to the mobile portal, BRIGITTE.de’s portfolio includes a range of apps and is available on all relevant mobile devices: iOS, Android, Palm, Blackberry, Windows Phone 7 and HP Touch.

BRIGITTE.de’s mobile platforms provide:

  • Up-to-date information about the latest fashion trends & glossy photo show.
  • Recipes
  • Tests, quizzes, horoscopes.
  • Lots of other interesting content about fashion, beauty, physique, diets, love, society, culture, travel, work and living

Media Represented

worldwide except in Germany (Internat. Media only)