Paid circulation
136,819 *
720,000 **
Basic Rate
€ 31,300
Target Group
CAPITAL is read by 0.85 million people in Germany every month (AWA 2017). This makes CAPITAL the most-read business magazine in Germany. CAPITAL is also an indispensable core advertising vehicle for addressing decision-maker and premium target groups.
Business & News
Main advertisers
  • automotive
  • fashion
  • finance
  • office/edp/IT
  • services
  • watches/jewellery
  • corporate
  1. * IVW 4/18
  2. ** ma 2019/I


CAPITAL has defined business journalism in Germany for over 50 years.

The brand’s outstanding reputation has always rested on two pillars: its strong expertise in private finance and the creativity and analytical substance of its “business storytelling”, with in-depth reporting about companies,
the global economy and major trends in our society.

In 2013, CAPITAL brought this tradition up to date with the slogan “Business is society”. Featuring high-quality design and lavish visuals.

CAPITAL offers startling, unexpected perspectives on the world of business. It understands that business is not just a national issue but a global system. CAPITAL sees and explains the big picture while offering an aesthetically refined and elegant design with opulent, powerful pictures.

The magazine is divided into three sections: “world of business”, “invest” and “life”.

Media Represented

worldwide except in Germany (Internat. Media only)