CAPITAL – BUSINESS IS SOCIETY
CAPITAL has been shaping the face of German business journalism for over 50 years. The brand has long been a byword for trustworthiness, robust research, outstanding journalism and leading expertise in the fields of finance, investment and asset building.
CAPITAL tells business stories from new perspectives, reports on companies large and small undergoing fundamental transformations, explains shifts and upheavals in the global economy and spots new trends early on, from artificial intelligence to green investment. And it does so not just in its monthly magazine but on all the digital and mobile channels that today’s decision-makers demand, including newsletter, e-paper and podcast formats. With big reports and in-depth analysis, a sumptuous visual aesthetic and award-winning photography, CAPITAL is now Germany’s most-read business magazine. (AWA 2018)
The magazine is divided into three sections: World of Business, Invest and Life – corresponding to the CAPITAL holy trinity of earning, investing and spending money.
World of Business
The heart of the magazine covers major business topics, explaining their relevance to society and getting up close and personal to the people at the centre of the action. The stories and in-depth reports are thoroughly researched, shed light on complex issues and offer ideas for successful business strategies. Four SME specials a year showcase the dynamism of Germany’s SME sector. Like in previous years, in 2019 CAPITAL is honouring high-performing companies with awards such as Best Digital Labs in Germany.
The Invest section is the central part of the magazine, with the slogan “Investing money” and strong service content. The main focus is on the mega-topic of asset appreciation, which is becoming increasingly important due to demographic change and ongoing low interest rates. Each month concentrates on a different theme, such as property, funds, insurance or taxes. Coverage of CAPITAL events such as the Asset Appreciation Summit forms an integral part of this section.
The smart section of the magazine is all about spending money on the finer things in life. Readers will find inspirations for fashion, watches, travel, fine dining, art, design and technical gadgets. Each issue has a sumptuous multipage photo spread on a different special topic, including fashion specials in spring and autumn and the annual CAPITAL Watch Award.
worldwide except in Germany (Internat. Media only)