89,362,480 *
24,271,842 *
Unique User
6,510,000 **
Target Group
CHEFKOCH's online offer reaches 8.55 million unique users every month. 67% of CHEFKOCH online users are female. 53% of the target group are aged between 20 and 49 years. CHEFKOCH online users boast an above-average level of education: 41% have A-Levels or a university degree. 70% of users boast net household income of €2,000 or more, and 45% of users have an income of over €3,000 per month. Source: agof daily digital facts // Base: average month
  1. * IVW 2021-12
  2. ** agof daily digital facts 2021-10


CHEFKOCH.de is the top address for those interested in cooking in the German-speaking World Wide Web, as more than 350,000 recipes, 70 forums and hundreds of thousands of useful comments reveal. In this very active community, over 2.2 million registered users exchange ideas and discuss their favourite hobby, evaluating, commenting and sharing recipes. With such a huge variety of recipes, there is bound to be something for everyone: from beginners to the ambitious amateur cooks and chefs.

CHEFKOCH.de also offers a very diverse online magazine.There is plenty of information in it, ranging from healthy nutrition through international cuisines to extensive specials, suitable for the respective season. Alongside the online magazine, entertaining cooking and baking videos, informative newsletters, practical apps and social media channels on Facebook, Google+ and Twitter await the users. In short: Everyone can find the recipes they need on CHEFKOCH.de – also via Google where CHEFKOCH.de has a prominent position.

Its extensive range of recipes that have been tested a thousand times and high level of recognition make CHEFKOCH.de Germany's first point of call on the internet when it comes to cooking, baking and enjoying good food.

Media Represented

worldwide except in Germany (Internat. Media only)