Facts

PIs Mobile Web
127,249,969 *
PIs Mobile App
288,395,774 *
PIs Iphone App
115,343,947 *
PIs Android App
173,051,827 *
Visits Mobile Web
40,947,310 *
Visits Mobile App
23,192,182 *
Visits IPhone App
8,459,625 *
Visits Android App
14,732,557 *
UMU Web
12,120,000 **
UMU App
3,910,000 **
Target Group
CHEFKOCH digital reaches 20.82 million unique users every month. 64% of CHEFKOCH digital users are female. 61% of the target group are aged between 20 and 49 years. CHEFKOCH digital users boast an above-average level of education: 41% have A-Levels or a university degree. 65% of users boast net household income of €2,000 or more, and 41% of users have an income of over €3,000 per month. Source: AGOF daily digital facts 2018-01 // Base: average month
Segment
Food
Main advertisers
  • food/drink
  • home appliances
  • household
  • corporate
  • foods
  • alcoholic beverages
  • non-alcoholic beverages
  1. * IVW 2018-01
  2. ** AGOF daily digital facts 2018-01

Profile

CHEFKOCH.de is Germany’s largest food site and is now also available on mobile devices. The platform for the community of cookery-enthusiasts provides quick answers to cookery questions and also serves as a fast and uncomplicated mobile recipe source.

In addition to the far-reaching mobile portal, the portfolio of CHEFKOCH.de also includes iPhone, Android and Blackberry apps.

Here, users not only get full access to all CHEFKOCH.de recipes, these applications also provide a wide range of interesting and useful features, such as:- Recipe of the day.- Conversion of portion sizes/quantities for each recipe- Shopping list for the recipes (also available offline).- “Best of” lists with preset favourite recipe search.- Offline cookbook to which your favourite recipes can be transferred.

Media Represented

worldwide except in Germany (Internat. Media only)