COUCHSTYLE's mobile offer reaches 0.1 million unique users every month. 86% of COUCHSTYLE.de mobile users are female. 65% of the target group are aged between 20 and 49 years. COUCHSTYLE.de mobile users boast an above-average level of education: 42% have A-Levels or a university degree. 55% of users boast net household income of €2,000 or more, and 35% of users have an income of over €3,000 per month.
Source: agof daily digital facts 2018-12 // Base: average month
House & Home
* IVW 2019-03
** IVW 2018-12
*** agof daily digital facts 2019-12
**** agof daily digital facts 2020-01
COUCHSTYLE.de is the relevant living, fashion and beauty community in Germany and addresses the users in the pre-purchasing phase.