Facts

Frequency
6 issues a year
Paid circulation
677,198 *
Coverage
740,000 **
Basic Rate
€ 22,000
Links
Target Group
DAV PANORAMA reaches a target group which thinks and acts environmentally, and combines its passion for mountain sports with its love of nature. PANORAMA readers are active men and women who spend their leisure time in the mountains: hikers, mountaineers, rock climbers, trekkers, mountain bikers, cyclists, winter sports enthusiasts, etc.
Segment
Travel
Main advertisers
  • automotive
  • fashion
  • tourism/travel
  • food/drink
  • home/building/garden
  • consumer electronics
  • non-alcoholic beverages
  1. * IVW 2/19
  2. ** AWA 2019

Profile

From hikers to mountaineers and rock climbers, from mountain bikers to winter sports enthusiasts, DAV PANORAMA – the magazine of the German Alpine Association (Deutsche Alpenverein) – provides its active and nature-loving members with a broad spectrum of exciting reportage and helpful service topics every two months, presenting the whole range of mountain sports and alpinism.

The German Alpine Association (DAV) boasts 1.23 million members and is therefore one of the largest sports associations in the German Olympic Sports Federation, and is the largest mountain sports association in the world. In addition, DAV is an advocate for ensuring that mountain sports are compatible with nature – a priority which has also made it one of the largest nature conservation societies in Germany. With a sold circulation of 689,311 copies (IVW III/2018), DAV PANORAMA is Germany’s biggest outdoor magazine, and reaches 690,000 readers per issue (AWA 2018).

PANORAMA readers like to spend their recreation time actively in the mountains – whether on extreme via ferratas or touring homely alpine huts. DAV PANORAMA enables advertising clients to reach a target group which thinks and acts environmentally, and combines its passion for mountain sports with its love of nature. These values, combined with high socio-economic status and incomes, make PANORAMA readers extremely quality-conscious and environmentally-aware consumers.

Media Represented

worldwide except in Germany (Internat. Media only)