weekdays (Monday-Saturday)
Paid circulation
103,655 *
489,940 **
Basic Rate 2020
€ 31,550

* Circulation and coverage figures shown are the sum of print AND digital offers.

Target Group
67 % top social class1-3 53 % between 18-54 years old
Business & News
  1. * CIM Circulation 2018
  2. ** CIM Coverage 2019 September


DE STANDAARD guarantees clear, reliable reporting and quality journalism every day. But there is more, as the tagline Expect the Unexpected suggests. Peel back the layers of De Standaard to reveal touching stories, informative viewpoints and surprising images. The newspaper reaches 350,000 readers daily through paid subscriptions, with many renewing every year. That’s because De Standaard delivers what it promises – top-quality journalism.

Media Represented

in France, Germany (Internat. Media only)