weekdays (Monday-Saturday)
Paid circulation
102,991 *
480,760 **
Basic Rate 2022
€ 32,185
Target Group
75 % higher social classes 1-4 58 % between 25-64 years old
Business & News
  1. * Publisher's Information 2021
  2. ** Publisher's Information 2021 November


DE STANDAARD is the reliable source for news and in-depth background information, opinion and analysis. It is the news reference for polititians, business people and high-educated opinion leaders. DE STANDAARD covers the whole of Flanders incl. Brussles (Flemish population).
DE STANDAARD also publishes a weekly lifestyle MAGZINE as well as WEEKBLAD, a weekly background news magazine.
The readers and users are mostly between 25-64 years old and in higher social classes.

The coverage figures shown are for PRINT and DIGITAL. The digital figures show UU and PI per DAY.

Media Represented

in France, Germany (Internat. Media only)