Paid circulation
707,459 *
5,290,000 **
Basic Rate 2020
€ 73,700

average rate

Target Group
DER SPIEGEL reaches its core target groups with great precision, but also achieves maximum coverage in many marketing-relevant target groups: e. g. people with a high level of education, in upper-level professions and with a purchasing power that makes selective consumer behaviour possible.
Business & News
  1. * IVW 2/2019
  2. ** ma 2/2019


In Germany, DER SPIEGEL rightly stands as a synonym for investigative journalism. The way he researches facts and informs his readers distinguishes him from all media in the country.

DER SPIEGEL is characterized by thorough information, good research and reliable quality. The main focus of reporting lies on political and social events.
The magazine has a unique concept and a high journalistic reputation, readers confirm to the SPIEGEL editorial team that the style is unmistakable.

Please also have a look at our "SPIEGEL mobile" offer.

Media Represented

in France, Switzerland