DI WEEKEND
Sweden's leading lifestyle magazine.
Healthy Lifestyle Sweden
Facts
- Frequency
- weekly (Fridays)
- Coverage
- 253,000 *
- Basic Rate 2020
- SEK 155,900
- Target Group
- The target audience focuses on professional men and women over the age of 20 who have time for leisure activities. It includes high income individuals.
- Segment
- Healthy Lifestyle
- Main advertisers
-
- fashion
- tourism/travel
- media
- leisure/entertainment
- household
- furniture/home decor
- foods
- * Publisher's Information 2020
Profile
Alongside their business responsibilities, DI readers travel frequently, acquire luxury goods and enjoy an affluent lifestyle and the weekly supplement DAGENS INDUSTRI WEEKEND provides a lifestyle/leisure environment to address this attractive audience.
The magazine focuses on leisure activites and stories for their readers, giving them insight into travel tips and luxury goods.
Downloads
Media Represented
in Austria and South Tyrol, Germany (Internat. Media only), Ireland, United Kingdom