28,857,848 *
5,867,532 *
Unique User
1,566,577 *
Target Group
The target audience includes professional men and women interested in Sweden's lastest news and media stories. Further focused on those with access to the online site.
Business & News
Main advertisers
  • finance
  • leisure/entertainment
  • corporate
  1. * Google Analytics 2019 August


DN.se is the leading and largest quality news site in Sweden. The combination of high quality content based on trustworthy journalism and strong market places makes DN.se unique in Sweden. DAGENS NYHETER has the highest citation factor among Swedish news media. 

The visitors to DN.se to a very high extent are urban with high education, high income and an open mind. Hence, an affluent target with a strong purchasing power. 

Media Represented

in Austria and South Tyrol, Belgium, Germany (Internat. Media only), Ireland, Luxembourg, Netherlands, United Kingdom