20,000 *
20,000 *
Unique User
10,000 **
Target Group
DOGS-MAGAZIN's total digital offer reaches 0.14 million unique users every month. 77 % of DOGS-MAGAZIN.de users are female. 78% of the target group are aged between 20 and 49 years. DOGS-MAGAZIN.de users boast an above-average level of education: 45% have A-Levels or a university degree. Pet-related products are of particular interest to most site users. They are also interested in food and drink, health and well-being and cosmetics and travel. Source: AGOF digital facts 2016-10 // Base: average month.
House & Home
Main advertisers
  • fashion
  • home appliances
  • leisure/entertainment
  • services
  • corporate
  • soaps/detergents
  • foods
  1. * Google Analytics 2019-07
  2. ** agof daily digital facts 2019-12


DOGS-MAGAZIN.de offers cross-media networking with the DOGS print media brand and places an emphasis on advice and exchange for and between dog lovers.

The website offers sound information, beautiful photo pages and useful services. Dog lovers can also exchange notes on the message board or show off their pets in the photo community. Additionally, every new issue of the magazine is presented extensively, and it is also possible to subscribe to the magazine online.

Media Represented

worldwide except in Germany (Internat. Media only)