6 issues a year
Paid circulation
19,288 *
280,000 **
Basic Rate 2020
€ 15,800
Target Group
A high quality target group: The nearly three million upscale Germans aged 30-59 who have a dog in their household, and have higher educations and household incomes.
House & Home
Main advertisers
  • fashion
  • home appliances
  • leisure/entertainment
  • services
  • corporate
  • soaps/detergents
  • foods
  1. * IVW Ø 1/2019-4/2019
  2. ** AWA 2019



Canines, people, emotion. DOGS is a discerning, emotional lifestyle magazine for dog-owners. It is unique in the German media market.

Advice, tips, information. DOGS editors are aware of the daily problems facing dog-owners today, and provide valuable information on psychology, research, health and jurisprudence.

Quality visuals. The optical language of DOGS is timely, true-to-life and aesthetic. Top-quality photo spreads make it a joy to read for dog-lovers.

Broad editorial spectrum. DOGS looks at the many areas where a dog and his owner interact: travel, art and culture, household and society.

Cross-media editorial concept. In addition to the magazine, DOGS has its own Internet portal www.dogs-magazin.de.

Media Represented

worldwide except in Germany (Internat. Media only)