Facts

Segment
Business & News

Profile

The quality news project by the former publisher of La Repubblica, launched in the spring of 2020 - Domani sits behind a hard paywall, delivering in-depth news reporting to only those willing to pay for it.

The publisher Adplay has a digital portfolio of leading premium news and lifestyle and health mediabrands reaching over 23m UUs. Adplay is the number 3 for total reach in Italy, and number 1 for female lifestyle, health and wellness verticals. Adplay also has 1.5 billion ad impressions and 600 million page views, with a viewability benchmark of 69%.

The unique user figure is true for the whole digital brand of Editoriale Domani.

For performance figures of the whole brand please check here.

Media Represented

in Ireland, United Kingdom