Print circulation
80,000 *
Target Group
Expecting and young mothers in Austria.
Main advertisers
  • tourism/travel
  • food/drink
  • leisure/entertainment
  • household
  • furniture/home decor
  • pharma
  1. * Publisher's Information 2019


Every expectant and young mother in Austria receives a copy of SCHWANGERSCHAFT & BABY (Pregnancy & Baby) from her gynaecologist, general practitioner, paediatrician or maternity care center. This special Austrian issue from ELTERN is the competent pre-natal advisor and the most important reading matter during a child’s first year, ensuring optimum coverage and zero wasted coverage.

Highly-interested readership. The target group is very interested in:

  • child development (86 %)
  • health (82 %)
  • nutrition (77 %)
  • pregnancy/birth (74 %)
  • education (70 %)

High media effectiveness and efficiency. SCHWANGERSCHAFT & BABY is a top medium for reaching Austrian women who have or are expecting a baby.

Media Represented

in Austria and South Tyrol