Facts

PIs Mobile Web
87,881,361 *
PIs Mobile App
4,075 *
PIs Iphone App
2,979 *
PIs Android App
1,096 *
Visits Mobile Web
13,326,782 *
Visits Mobile App
3,034 *
Visits IPhone App
2,141 *
Visits Android App
893 *
UMU Web
3,290,000 **
UMU App
60,000 **
Links
Target Group
ELTERN's mobile offer reaches 3.35 million unique users every month. 77% of ELTERN mobile users are female. 77% of the target group are aged between 20 and 49 years. ELTERN mobile users boast an above-average level of education: 54% have A-Levels or a university degree.73% of users boast net household income of €2,000 or more, and 49% of users have an income of over €3,000 per month. Source: agof daily digital facts 2019-10 // Base: average month
Segment
Family
  1. * IVW 2021-09
  2. ** agof daily digital facts 2021-08

Profile

ELTERN Mobile offers a diverse range of topics in the high quality characteristic of ELTERN: family planning, pregnancy, birth, babies, etc.

No matter where they are, our users can access selected editorial content from the ELTERN.de website at mobil.eltern.de on their phone at any time.

The ELTERN.de mobile site offers:- Information on all stages of life- Helpful introductions to products- Exciting quizzes and tests- Amazing photo spreads- Article search in the ELTERN.de archive

In addition, ELTERN.de offers the “Kinderwunsch” (family planning) iPhone app.

GEOLINO is included in coverage figures for ELTERN.

Media Represented

worldwide except in Germany (Internat. Media only)