Facts

PIs Mobile Web
73,220,094 *
PIs Mobile App
52,898 *
PIs Iphone App
26,135 *
PIs Android App
26,763 *
Visits Mobile Web
12,048,791 *
Visits Mobile App
17,980 *
Visits IPhone App
9,662 *
Visits Android App
8,318 *
UMU Web
3,340,000 **
UMU App
10,000 **
Links
Target Group
ELTERN's mobile offer reaches 4.87 million unique users every month. 75% of ELTERN mobile users are female. 77% of the target group are aged between 20 and 49 years. ELTERN mobile users boast an above-average level of education: 51% have A-Levels or a university degree. 65% of users boast net household income of €2,000 or more, and 42% of users have an income of over €3,000 per month. Source: agof daily digital facts 2018-12 // Base: average month
Segment
Family
Main advertisers
  • automotive
  • fashion
  • finance
  • beauty/cosmetics
  • household
  • pharma
  • foods
  1. * IVW 2019-10
  2. ** agof daily digital facts 2019-10

Profile

ELTERN Mobile offers a diverse range of topics in the high quality characteristic of ELTERN: family planning, pregnancy, birth, babies, etc.

No matter where they are, our users can access selected editorial content from the ELTERN.de website at mobil.eltern.de on their phone at any time.

The ELTERN.de mobile site offers:- Information on all stages of life- Helpful introductions to products- Exciting quizzes and tests- Amazing photo spreads- Article search in the ELTERN.de archive

In addition, ELTERN.de offers the “Kinderwunsch” (family planning) iPhone app.

Media Represented

worldwide except in Germany (Internat. Media only)