Facts

PageImpressions
10,177,471 *
Visits
2,125,831 *
Unique User
1,190,000 **
Links
Target Group
ELTERN's online offer reaches 1.81 million unique users every month. 63% of ELTERN online users are female. 70% of the target group are aged between 20 and 49 years. ELTERN online users boast an above-average level of education: 47% have A-Levels or a university degree. 65% of users boast net household income of €2,000 or more, and 43% of users have an income of over €3,000 per month. Source: agof daily digital facts 2018-12 // Base: average month
Segment
Family
Main advertisers
  • automotive
  • fashion
  • finance
  • beauty/cosmetics
  • household
  • pharma
  • foods
  1. * IVW 2019-06
  2. ** agof daily digital facts 2019-06

Profile

ELTERN.de offers quick, expert advice with text, images, videos and practical tools for every stage of life – from the first tender thoughts about having a child to questions about teenagers. ELTERN.de is updated daily and, as a unique family platform, deals with the issues that matter to families.

ELTERN.de offers support on all questions concerning family planning, pregnancy and everyday family life, and allows parents to exchange tips in over 200 forums and via social networking. ELTERN.de also offers information on topics such as upbringing and education as well as practical tips on leisure activities.

Media Represented

worldwide except in Germany (Internat. Media only)