Target Group
First Class Passengers, Tech Users.
Lifestyle & Fashion
Main advertisers
  • automotive
  • tourism/travel
  • beauty/cosmetics
  • food/drink
  • furniture/home decor
  • watches/jewellery
  • consumer electronics


An elite and luxury magazine for BA First passengers. Stunning photogtraphy and beautiful content brought to life on iPad.

FIRST is also available in iPad form, and includes all advertising pages featured in the magazine. In addition, the iPad edition can be sponsored by a single advertiser. This includes a logo on the front cover of the tablet magazine, a branded button on the contents page and an interactive media gallery.

Media Represented

in Austria and South Tyrol, France, Germany (Internat. Media only), Italy (excl. South Tyrol)