Print circulation
203,000 *
131,000 **
Basic Rate 2020
GBP 10,230
Target Group
Travellers on all first class BA flights worldwide. 59% of readers are male. The average personal income is €96,739.
Lifestyle & Fashion
Main advertisers
  • automotive
  • tourism/travel
  • beauty/cosmetics
  • food/drink
  • furniture/home decor
  • watches/jewellery
  • consumer electronics
  1. * Publisher's Information 2019
  2. ** Publisher's Information 2018 January-March


FIRST is the quarterly magazine produced exclusively for British Airways First passengers, redefining what ‘luxury’ means now for the most discerning audience in the world.

For the readers, real luxury is an experience and an attitude, not a price tag. It is created by time, skill, craft,
heritage and expertise. FIRST MAGAZINE reflects these values through its ‘hand crafted, personally chosen’ proposition.

Focusing on a different theme each issue, FIRST is created by an expert group of specially invited makers, thinkers and doers, with handcrafted bespoke artwork throughout.

With a potential 108,000 customers per issue, FIRST reaches an exclusive audience who share over-scheduled lives, well-travelled backgrounds and acute tastes.

Customers' time in FIRST is valued as a rare opportunity for them to relax and unwind. Designed to reflect their experiences, interests and peer group, FIRST magazine is an unbeatable opportunity to engage this audience.

Media Represented

in Austria and South Tyrol, France, Germany (Internat. Media only), Italy (excl. South Tyrol)