Facts

Frequency
weekly
Print circulation
49,200 *
Coverage
417,100 **
Basic Rate 2021
€ 10,600
Target Group
FLAIR readers are with 20,9% mostly young, active and high-educated women from 15 to 34 years.
Segment
Women (general)
  1. * CIM Brand reports 2019
  2. ** CIM NRS 2019/2020

Profile

The magazine FLAIR in Dutch language is issued every week with surprising tips and tricks on the latest fashion trends, stylish make-up, the trendiest hotspots and feasible & quick recipes, pimped with personal testimonials and make-overs of Flair readers. FLAIR doesn’t mince its words and raises each and every current theme that captivates women of today. Besides, FLAIR often indulges its readers with nice surprises such as weekends off, restaurant deals and fun goodies.

FLAIR is daring, spontaneous, surprising, accessible and positive. The energetic brand lends her strong community a hand through an interactive range of channels such as print, online, social media, Shedeals offers, events etc. to get the most out of life.
 
With a strong online community, interactivity is central to the FLAIR experience: almost 3 million unique browsers for the website, 300.000 followers nationally on Facebook, 75.000 followers on instagram and moren then 21.000 followers on twitter. 

The typical FLAIR pocket edition guarantees a large instant response, every edition again.

Please note, the coverage figure includes print and digital versions of FLAIR. 

Media Represented

in Austria and South Tyrol, Denmark, Finland, Ireland, Norway, Sweden, United Kingdom