Print circulation
125,000 *
824,000 **
Target Group
Travellers on all BA flights worldwide and BA lounges.
  1. * Publisher's Information 2017
  2. ** IAS 2017


HIGH LIFE reflects a very British sense of irreverence, wit and attitude. Working with award-winning journalists, photographers and illustrators as well as authoritative contributors, celebrities, authors and experts, HIGH LIFE speaks to a generation of travellers determined to know destinations from the inside out.

Distributed in every seat pocket (from World Traveller through to Club World and First) on every British Airways flight – as well as the luxurious BA lounges – it’s packed with intriguing features and beautiful photography designed to shift perceptions and challenge preconceptions.

HIGH LIFE has 824,000 readers within Europe and 3.6 million worldwide. The readers have an above-average income but little time to spend on the media on a day-to-day basis.

Voted one of the most important magazines of the 20th century, the latest reincarnation of HIGH LIFE* for the
21st century reflects a very British sense of irreverence, wit and attitude. *Source: Campaign Magazine

From luxury travel to lifestyle, through to fashion, watches and technology, our portfolio attracts some of the world’s top brands – keen to reach an audience that is both highly
affluent and highly engaged with our product.

Media Represented

in Austria and South Tyrol, France, Germany (Internat. Media only), Italy (excl. South Tyrol)