Print circulation
40,000 *
824,000 **
Basic Rate 2021
GBP 9,500
Target Group
Travellers on all BA flights worldwide and BA lounges.
  1. * Publisher's Information 2020
  2. ** IAS 2017


HIGH LIFE has been entertaining, informing and inspiring BA customers since 1973. It reflects a very British sense of irreverence, wit and attitude.

Working with award-winning journalists, photographers and illustrators as well as authoritative contributors, celebrities, authors and experts, HIGH LIFE is packed with intriguing features and beautiful photography designed to shift perceptions and challenge preconceptions

The magazine is usually distributed in every BA lounge and every seat pocket on British Airways flights. With the new complemented website of HIGH LIFE, the content is now available on every device online and offline. 

While on-board distribution is not currently possible HIGH LIFE is distributed by mail to selected UK customers. So most of the 40,000 print run is posted directly to selected BA executive members. The remainder is distributed in the BA airport lounges.

Media Represented

in Austria and South Tyrol, France, Germany (Internat. Media only), Italy (excl. South Tyrol)