Print circulation
120,000 *
450,000 *
Target Group
ELITE target with a 50% female component. 25% of How To Spend It readers is within the 35/44 age group. Readers of How To Spend It own 2 or more creditcards (494), spend a lot on clothing and accessories (299), on toiletries and cosmetics (194), and often wear valuable watches (157).**They love to travel and spend 2 or more weekends a month away from home (286), attend spas and wellness centers (239) and cultural festivals (268). They spend a lot on home furnishings (297).
Lifestyle & Fashion
  1. * Publisher's Information 2022-11


In 2014, HOW TO SPEND IT (HTSI) was born from a collaboration with the namesake magazine of the Financial Times and has since become the benchmark for the luxury lifestyle of Sole24Ore.

HTSI is published once a month on a Friday and has a cultured and high-end reader. The audience is male and female, reflects the Daily audience and is strongly interested in intelligent investments, beauty and well-being, and in the personal and social image. Therefore, fashion and cosmetics, design and art, collecting and travel, technology, cars, boats as well as haute cuisine and wines are reoccuring themes of the magazine.

Media Represented

in Austria and South Tyrol, Switzerland