Facts

Frequency
monthly
Print circulation
196,000 *
Coverage
500,000 **
Target Group
Italian Edition of How To Spend - It reaches a high profile target. 58% of readers (source GFK 2016) belong to the elite-consumers: young people, keen on novelties and purchasing. They are driven by a strong hedonism. The target audience loves the search of excitement to be experienced directly by themselves through sensorial and emotional approach to the reality.
Segment
Lifestyle & Fashion
Main advertisers
  • automotive
  • fashion
  • tourism/travel
  • beauty/cosmetics
  • food/drink
  • watches/jewellery
  • consumer electronics
  1. * Publisher's Information 2017 January
  2. ** GFK 2016

Profile

How To Spend It has landed in Italy in September 2014. How to Spend It is the glossy and large format magazine published by Financial Times.

A supplement of Il Sole 24 ORE, the daily leader in the economic, financial, legal information.

A target audience engaged by the lifestyle in all its aspects such as boats, cars, cosmetics, nouvelle cuisine and technology. Travel, fashion, beauty, design, shopping as a choice of fulfillment, but also as sensorial, emotional and personal distinctiveness.

Media Represented

in Austria and South Tyrol