Print circulation
196,000 *
500,000 **
Target Group
Italian Edition of How To Spend reaches a high profile target group. 58% of readers (source GFK 2016) belong to the elite-consumers: young people, keen on novelties and purchasing. They are driven by a strong hedonism.
Lifestyle & Fashion
Main advertisers
  • automotive
  • fashion
  • tourism/travel
  • beauty/cosmetics
  • food/drink
  • watches/jewellery
  • consumer electronics
  1. * Publisher's Information 2017 January
  2. ** GFK 2016


HOW TO SPEND IT (HTSI) has started in Italy in September 2014. HTSI is the glossy and large format magazine published by Financial Times. 

HTSI in Italy is a supplement of Il Sole 24 ORE, the daily leader in the economic, financial, legal information. It is published once a month on a Friday.

The target audience is engaged by the lifestyle in all its aspects such as boats, cars, cosmetics, nouvelle cuisine and technology. Travel, fashion, beauty, design, shopping as a choice of fulfillment, but also as sensorial, emotional and personal distinctiveness.

Media Represented

in Austria and South Tyrol, Switzerland