Facts

Frequency
monthly
Print circulation
196,000 *
Coverage
500,000 **
Target Group
Italian Edition of How To Spend reaches a high profile target group. 58% of readers (source GFK 2016) belong to the elite-consumers: young people, keen on novelties and purchasing. They are driven by a strong hedonism.
Segment
Lifestyle & Fashion
Main advertisers
  • automotive
  • fashion
  • tourism/travel
  • beauty/cosmetics
  • food/drink
  • watches/jewellery
  • consumer electronics
  1. * Publisher's Information 2017 January
  2. ** GFK 2016

Profile

HOW TO SPEND IT (HTSI) has started in Italy in September 2014. HTSI is the glossy and large format magazine published by Financial Times. 

HTSI in Italy is a supplement of Il Sole 24 ORE, the daily leader in the economic, financial, legal information. It is published once a month on a Friday.

The target audience is engaged by the lifestyle in all its aspects such as boats, cars, cosmetics, nouvelle cuisine and technology. Travel, fashion, beauty, design, shopping as a choice of fulfillment, but also as sensorial, emotional and personal distinctiveness.

Media Represented

in Austria and South Tyrol, Switzerland