HOW TO SPEND IT
The international landmark in the luxury and lifestyle world.
Lifestyle & Fashion Italy
Facts
- Target Group
- Italian Edition of How To Spend reaches a high profile target group. 58% of readers (source GFK 2016) belong to the elite-consumers: young people, keen on novelties and purchasing. They are driven by a strong hedonism. The target audience loves the search of excitement to be experienced directly by themselves through sensorial and emotional approach to the reality.
- Segment
- Lifestyle & Fashion
- Main advertisers
-
- automotive
- fashion
- tourism/travel
- beauty/cosmetics
- food/drink
- watches/jewellery
- consumer electronics
- * Publisher's Information 2017 January
- ** GFK 2016
Profile
How To Spend It has landed in Italy in September 2014. How to Spend It is the glossy and large format magazine published by Financial Times.
A supplement of Il Sole 24 ORE, the daily leader in the economic, financial, legal information.
A target audience engaged by the lifestyle in all its aspects such as boats, cars, cosmetics, nouvelle cuisine and technology. Travel, fashion, beauty, design, shopping as a choice of fulfillment, but also as sensorial, emotional and personal distinctiveness.
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in Austria and South Tyrol, Switzerland