Target Group
ICONIST is the digital destination for open-minded, modern, educated people between the ages of 20 and 40, who are interested in zeitgeist, pop culture, luxury and lifestyle. They expect smart, entertaining reporting on current topics from their world and opt for quality - both when choosing what to read and when making purchasing decisions in their private lives. ICONIST is particularly popular with the younger and more female WELT readership, who seek inspiration away from influencers, typical "women's magazines" or purely fashion blogs.
Lifestyle & Fashion


ICONIST is an independent portal at www.iconist.de and at the same time a channel of WELT.de. ICONIST stands for high-quality online journalism on all luxury and lifestyle topics. ICONIST delivers up-to-date content with a personal, lively touch.

ICONIST is created in the Lifestyle Newsroom of WELT under the direction of ICON Editor-in-Chief Inga Griese and Digital Editorial Director Nicola Erdmann. ICONIST offers users a mixture of news, long reads, exclusive content and viral stories. This offer is complemented by its own high-quality video productions. On ICONIST, the user finds current topics from society, fashion, jewellery, beauty, design, travel and other areas.
The ICONIST channel is responsive and thus optimally readable on all devices. ICONIST is represented on the social media channels under the social media handle @ICONISTbyICON.

Please find the performance figures (UU, PIs and Visits) HERE

The figures refer to the entire digital offer of www.iconist.de

Media Represented

in Austria and South Tyrol, Croatia, Czech Republic, Denmark, Finland, Hungary, Norway, Russia, Slovenia, South Korea, Sweden