PIs Mobile Web
6,259,138 *
Visits Mobile Web
1,633,371 *
840,000 **
Target Group
JOLIE mobile EMS (df total) reaches 1.22 million unique users every month. 76% of JOLIE EMS (df total) users are female. 59% of the target group are aged between 20 and 49 years. JOLIE EMS (df total) users boast an above-average level of education: 43% have A-Levels or a university degree. 66% of users boast net household income of €2,000 or more, and 43% of users have an income of over €3,000 per month. Source: agof daily digital facts 2019-10 // Base: average month
Lifestyle & Fashion
  1. * IVW 2020-08
  2. ** agof daily digital facts 2020-08


JOLIE.de is a social lifestyle online magazine for young and modern women. It offers all-around information on beauty- and fashion trends as well as the latest stylings and news of celebrities.

JOLIE.de is interactive and invites the user with offers like the beauty-styler or different psychologic quizzes to stay on the site dealing with our topics.

JOLIE.de scores with a relevant coverage in news and information for fashion & beauty. It offers competence and advice concerning haircuts, sex & relationship and DIY.

JOLIE.de provides a big social and viral potential with Word of Mouth campaigns, native advertising, jolielook or #jolieloves. Individual concepts in advertising aim to generate a high interactivity with the user. JOLIE.de makes major use of social networks like Facebook, Instagram and Snapchat.

Media Represented

worldwide except in Asia, Germany (Internat. Media only)