3,296,685 *
471,172 *
Unique User
260,000 **
Target Group
JOLIE.de EMS (df total) reaches 0.29 million unique users every month. 66% of JOLIE EMS (df total) users are female. 58% of the target group are aged between 20 and 49 years. JOLIE.de EMS (df total) users boast an above-average level of education: 45% have A-Levels or a university degree. 64% of users boast net household income of €2,000 or more, and 41% of users have an income of over €3,000 per month. Source: agof daily digital facts 2018-12 // Base: average month
Lifestyle & Fashion
Main advertisers
  • beauty/cosmetics
  • leisure/entertainment
  • watches/jewellery
  • hair care
  1. * IVW 2019-08
  2. ** agof daily digital facts 2019-08


JOLIE.de is a social lifestyle online magazine for young and modern women. It offers all-around information on beauty- and fashion trends as well as the latest stylings and news of celebrities.

JOLIE.de is interactive and invites the user with offers like the beauty-styler or different psychologic quizzes to stay on the site dealing with our topics.

JOLIE.de scores with a relevant coverage in news and information for fashion & beauty. It offers competence and advice concerning haircuts, sex & relationship and DIY.

JOLIE.de provides a big social and viral potential with Word of Mouth campaigns, native advertising, jolielook or #jolieloves. Individual concepts in advertising aim to generate a high interactivity with the user. JOLIE.de makes major use of social networks like Facebook, Instagram and Snapchat.

Media Represented

worldwide except in Germany (Internat. Media only)