Distributed circulation
30,000 *
146,000 *
Target Group
Kapital readers include Norway's high income professionals. They are interested in luxury goods and have the time and money for leisure goods. 72% men within the ages 30 and 54.
Business & News
  1. * Publisher's Information 2021


Kapital is business channel Hegnar Media’s business and investment magazine. Kapital offers the economic elite the opportunity to relax and immerse themselves in business-related entertainment and other useful reading material. Our readers set aside a good portion of their free time to read Kapital – on average, Kapital is read for 60 minutes, consulted 2.9 times, and around half (49% )of the magazine is read/browsed in every single reading.

The Kapital reader represents the market segment in Norway with the highest household income. This is the market segment that consumes the most – with the individuals who can afford it.These are urban individuals who work a lot and earn a lot. They want to get the most out of their valuable free time and prefer to purchase premium/luxury products – more expensive products, which offer a personal touch. Quality is important – regardless of whether this relates to cars, boats, cabins, food, clothing, watches, jewellery, training equipment, interiors, etc.

Media Represented

in Ireland, United Kingdom