Facts

Frequency
weekly
Print circulation
61,700 *
Coverage
350,100 **
Basic Rate 2021
€ 9,400
Target Group
LE VIF/ L'EXPRESS primarily targets men and women in the highest social groups. The readers have had higher education. They are mainly situated in the active population.
Segment
Business & News
  1. * CIM Brand reports 2019
  2. ** CIM NRS 2019/2020

Profile

Politics, economics, investigations, society, culture… every week it explores and throws light on Belgian and international news. Since its launch in 1984 it has remained totally independent. The magazine is well-established amongst the French-language Belgian magazine press. The news section LEVIF.be is part of the ‘umbrella site’ KNACK.be/LEVIF.be. The brand primarily reaches men (66%), with a high proportion in the highest social groups. 

It also publishes LE VIF Weekend, a quality lifestyle magazine and FOCUS VIF, a culture supplement. Nine times a year, the health magazine BODYTALK is published.

The coverage figure includes print and digital versions of LE VIF. 

Media Represented

in Austria and South Tyrol, Denmark, Finland, Ireland, Norway, Sweden, United Kingdom