Facts

Frequency
weekly
Target Group
LE VIF/ L'EXPRESS primarily targets men and women in the highest social groups. The readers have had higher education. They are mainly situated in the active population. In their spare time, Le Vif/L'Express readers actively participate in cultural events.
Segment
Business & News
Main advertisers
  • automotive
  • fashion
  • tourism/travel
  • beauty/cosmetics
  • food/drink
  • leisure/entertainment
  • watches/jewellery

Profile

LE VIF/ L'EXPRESS is the main news magazine in French-speaking Belgium. Politics, economics, investigations, society, culture … every week it explores and throws light on Belgian and international news.

Since its launch in 1984 it has remained totally independent. This leading French-language, Belgian news magazine is a current affairs magazine that gives priority coverage to politics (national, regional and international), economics, culture and major social issues. Its investigations, revelations and exclusive interviews have secured the magazine an established place amongst the French-language Belgian magazine press. LE VIF/ L'EXPRESS not only offers its one hundred pages of content, but also has LE VIF WEEKEND, a quality lifestyle magazine and FOCUS VIF, a culture supplement. Nine times a year, the health magazine Bodytalk is added to this package. Furthermore there are nine editions of LE VIF EXTRA, which explore a certain theme in depth. Both magazines are published on luxurious paper and have a varnished cover.

Media Represented

in Ireland, United Kingdom