LE VIF WEEKEND
Belgium's weekly lifestyle magazine combination.
Lifestyle & Fashion Belgium
Facts
- Target Group
- LE VIF WEEKEND primarily targets men and women in the highest social groups between 35 and 64. The readers have had higher education. They are mainly situated in the active population. In their spare time, they actively participate in cultural events.
- Segment
- Lifestyle & Fashion
- * CIM Brand reports 2021 January-December
- ** CIM NRS 2019/2020
Profile
LE VIF WEEKEND and KNACK WEEKEND are "the" lifestyle magazines in Belgium. Undoubtedly, this is due to the editors' approach to 'lifestyle' themes from a very journalistic point of view.
The main topics in LE VIF WEEKEND and KNACK WEEKEND are fashion, architecture and design, beauty, health, gastronomy, wine and travel. Additionally, these lifestyle magazines cover a wide spectrum of cultural themes, with a detailed calendar and many interviews. LE VIF WEEKEND is distributed weekly with the French-language newsmagazine LE VIF/L'EXPRESS. KNACK WEEKEND is distributed weekly together with the newsmagazine KNACK. New since 2011 are 8 luxury issues under the code name “BLACK”. WEEKEND BLACK will be bringing out 4 complete specials in the spring and 4 in the autumn: from fashion to homes, from outdoor living to parties.
The coverage figure includes print and digital versions of LE VIF WEEKEND.
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Related Media
Media Represented
in Austria and South Tyrol, Denmark, Finland, Ireland, Norway, Sweden, United Kingdom