Facts

Frequency
9 issues a year
Target Group
Le Vif/L'Express primarily targets men and women in the highest social groups. The readers have had higher education. They are mainly situated in the active population. In their spare time, Le Vif/L'Express readers actively participate in cultural events.
Segment
Lifestyle & Fashion
Main advertisers
  • fashion

Profile

LE VIF WEEKEND and KNACK WEEKEND are "the" lifestyle magazines in Belgium. Undoubtedly, this is due to the editors' approach to 'lifestyle' themes from a very journalistic point of view.

The main topics in LE VIF WEEKEND and KNACK WEEKEND are fashion, architecture and design, beauty, health, gastronomy, wine and travel. Additionally, these lifestyle magazines cover a wide spectrum of cultural themes, with a detailed calendar and many interviews. LE VIF WEEKEND is distributed weekly with the French-language newsmagazine LE VIF/L'EXPRESS. KNACK WEEKEND is distributed weekly together with the newsmagazine KNACK. New since 2011 are 8 luxury issues under the code name “BLACK”. WEEKEND BLACK will be bringing out 4 complete specials in the spring and 4 in the autumn: from fashion to homes, from outdoor living to parties. Trusted themes covered in a new way.

Media Represented

in Ireland, United Kingdom