Le Vif/L'Express primarily targets men and women in the highest social groups. The readers have had higher education. They are mainly situated in the active population. In their spare time, Le Vif/L'Express readers actively participate in cultural events.
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There are nine editions of LE VIF/L’EXTRA, which explore a certain theme in depth. LE VIF/L’EXPRESS and LE VIF/L’EXTRA are published on luxurious paper and have a varnished cover.