Paid circulation
317,770 *
400,000 **
Target Group
81% are male and 65,1% have net monthly household income of over € 4,000. LUFTHANSA EXCLUSIVE is delivered by personalised direct mail every month. The average household income is € 4,575. Source: b4p 2018
Lifestyle & Fashion
Main advertisers
  • automotive
  • fashion
  • tourism/travel
  • home/building/garden
  • furniture/home decor
  1. * IVW 4/19
  2. ** AWA 2019


LUFTHANSA EXCLUSIVE is the premium product in our magazine family. It is aimed at Lufthansa frequent flyers: a cosmopolitan and highly discerning clientele. Our guiding principle is to act as a compass for this highly mobile elite.

The selection of topics deliberately reflects the unique reading situation - our magazine is more of a coffee table book than a fast, news-driven read: opulent photo spreads and gripping long-form texts aim to enrich the readers‘ quality time.

With a unique mix ot reports portraits and business stories, we reflect the world that the approx. 295,000 decision-makers live in.

Media Represented

worldwide except in Germany (Internat. Media only)