380,000 *
Target Group
81% are male and 65,1% have net monthly household income of over € 4,000. LUFTHANSA EXCLUSIVE is delivered by personalised direct mail every month. The average household income is € 4,575. Source: b4p 2018
Lifestyle & Fashion
  1. * AWA 2020


The current situation surrounding the corona virus has affected air traffic and thus Lufthansa to an unprecedented extent. Lufthansa has therefore decided to temporarily suspend the production and delivery of all magazines from the Lufthansa magazine family. This will initially affect the April to September 2020 issues.

LUFTHANSA EXCLUSIVE is the premium product in our magazine family. It is aimed at Lufthansa frequent flyers: a cosmopolitan and highly discerning clientele. Our guiding principle is to act as a compass for this highly mobile elite.

The selection of topics deliberately reflects the unique reading situation - our magazine is more of a coffee table book than a fast, news-driven read: opulent photo spreads and gripping long-form texts aim to enrich the readers‘ quality time.

With a unique mix ot reports portraits and business stories, we reflect the world that the approx. 295,000 decision-makers live in.

Media Represented

worldwide except in Asia, Germany (Internat. Media only)