LUFTHANSA EXCLUSIVE
Lifestyle for Decision-Makers focusing on topics of style and business.
Lifestyle & Fashion Germany
Facts
- Frequency
- monthly
- Paid circulation
- 315,894 *
- Basic Rate
- € 24,300
- Target Group
- 83% are male and 78% have net monthly household income of over € 3,500. LUFTHANSA EXCLUSIVE is delivered by personalised direct mail every month. The average household income is € 4,781. Source: b4p 2017
- Segment
- Lifestyle & Fashion
- Main advertisers
-
- automotive
- fashion
- tourism/travel
- home/building/garden
- furniture/home decor
- * IVW 1/18
Profile
LUFTHANSA EXCLUSIVE is the premium product in our magazine family. It is aimed at Lufthansa frequent flyers: a cosmopolitan and highly discerning clientele. Our guiding principle is to act as a compass for this highly mobile elite.
The selection of topics deliberately reflects the unique reading situation - our magazine is more of a coffee table book than a fast, news-driven read: opulent photo spreads and gripping long-form texts aim to enrich the readers‘ quality time.
With a unique mix ot reports portraits and business stories, we reflect the world that the approx. 300,000 decision-makers live in.
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Media Represented
worldwide except in Germany (Internat. Media only)