LUFTHANSA EXCLUSIVE
Lifestyle for Decision-Makers.
Lifestyle & Fashion Germany
Facts
- Target Group
- 81% are male and 65,1% have net monthly household income of over € 4,000. LUFTHANSA EXCLUSIVE is delivered by personalised direct mail every month. The average household income is € 4,575. Source: b4p 2018
- Segment
- Lifestyle & Fashion
- Main advertisers
-
- automotive
- fashion
- tourism/travel
- home/building/garden
- furniture/home decor
- * IVW 3/19
- ** AWA 2019
Profile
LUFTHANSA EXCLUSIVE is the premium product in our magazine family. It is aimed at Lufthansa frequent flyers: a cosmopolitan and highly discerning clientele. Our guiding principle is to act as a compass for this highly mobile elite.
The selection of topics deliberately reflects the unique reading situation - our magazine is more of a coffee table book than a fast, news-driven read: opulent photo spreads and gripping long-form texts aim to enrich the readers‘ quality time.
With a unique mix ot reports portraits and business stories, we reflect the world that the approx. 295,000 decision-makers live in.
Downloads
Related Media
Media Represented
worldwide except in Germany (Internat. Media only)