Facts

Links
Target Group
MAD has already more than 80k followers, a 25m reach and over 12m video views with an increasing number every week. The audience is 18-30 years old and the next generation of luxury buyers.
Segment
Lifestyle & Fashion
Main advertisers
  • fashion
  • beauty/cosmetics
  • leisure/entertainment
  • furniture/home decor
  • watches/jewellery
  • consumer electronics

Profile

The MAD team is launching 3-4 videos a week and 2-3 stories a day. All videos are less than 3 minutes long and filmed in vertical format (unlike most social media videos). Videos will be published on Facebook, Instagram, and YouTube as well as on one of Figaro’s existing sites, Madame Figaro.

MAD - a new way to talk about fashion, trends and lifestyle that suits the young audience (18-30 years), talking in their language with a strong visual and creative effort.

Media Represented

in Germany (Internat. Media only), Ireland, United Kingdom