1,125,182 *
314,651 *
Unique User
160,000 **
Target Group
MÄDCHEN.de reaches 0.13 million unique users every month. 59% of MÄDCHEN.de users are female. 34% of the target group are aged between 14 and 29 years. MÄDCHEN.de users boast an above-average level of education: 46% have A-Levels or a university degree. 53% of users boast net household income of €2,000 or more, and 36% of users have an income of over €3,000 per month. Source: agof daily digital facts 2018-12 // Base: average month
Lifestyle & Fashion
Main advertisers
  • beauty/cosmetics
  • leisure/entertainment
  • hair care
  1. * IVW 2019-08
  2. ** agof daily digital facts 2019-08


MÄDCHEN.de is the biggest online-magazine for young girls and women in the German-speaking area. It is the only website which offers tailor-made beauty- and fashion topics for younger girls.

MÄDCHEN.de is curious, bright, enthusiastic, communicative and lively. Our target group are young women between 14-19 years with interest in celebrities, beauty, fashion, nutrition, fitness, DIY, love or smartphone technology. They are brand-conscious of their key-pieces but also love Primark or H&M. They want to have fun and enjoy spending time online.

MÄDCHEN.de offers a wide range of topics and concepts, from DIY, the MÄDCHEN*highlights and the shopping challenge to the education or the book special.

Having a strong focus point on social media like Pinterest, Facebook, Instagram or Snapchat dedicated users can follow the daily stories.

Media Represented

worldwide except in Germany (Internat. Media only)