MÄDCHEN.de is the biggest online-magazine for young girls and women in the German-speaking area. It is the only website which offers tailor-made beauty- and fashion topics for younger girls.
MÄDCHEN.de is curious, bright, enthusiastic, communicative and lively. Our target group are young women between 14-19 years with interest in celebrities, beauty, fashion, nutrition, fitness, DIY, love or smartphone technology. They are brand-conscious of their key-pieces but also love Primark or H&M. They want to have fun and enjoy spending time online.
MÄDCHEN.de offers a wide range of topics and concepts, from DIY, the MÄDCHEN*highlights and the shopping challenge to the education or the book special.
Having a strong focus point on social media like Pinterest, Facebook, Instagram or Snapchat dedicated users can follow the daily stories.
worldwide except in Germany (Internat. Media only)