Facts

Frequency
daily
Print circulation
118,623 *
Coverage
1,744,000 **
Target Group
Target audience includes all ages and various education levels. Main focus is people interested in sports news and daily updates.
Segment
Sports
Main advertisers
  • food/drink
  • leisure/entertainment
  • consumer electronics
  • alcoholic beverages
  1. * OJD 2018
  2. ** EGM 2019

Profile

MARCA, published by Unidad Editorial, is Spain's largest sports newspaper and has the second highest circulation of all newspapers. Published 7 days a week and focusing on all national and international sports, especially football, it is widely regarded as a must read by sports fans across Spain, with excellent coverage of Madrid, Andalucía, Catalunya & Valencia.

The high quality of its editorial content, as well as its effective distribution system, ensures that MARCA retains its number one position in readership and the lowest cost per thousand compared to all its daily competitors.

MARCA provides additional value through its supplements which include, La Guía de la Liga (Football guide), La Guía de Motor (Automotive sports guide), El Anuario del Deporte (Annual sports report) & special editions covering international football championships, the Tour de France, World Athletic Championships and the Olympic games.

MARCA is complimented by its online version MARCA.com and Radio MARCA, both leaders in the Spanish sports market and MARCA TV launched last year.

Media Represented

in Ireland, United Kingdom