Distributed circulation
81,219 *
325,000 **
Basic Rate 2024
CHF 15,600
Target Group
Readers with higher education, high purchasing power and a wide range of interests
Lifestyle & Fashion
  1. * WEMF 2022
  2. ** MACH Basic 2023-01


As a supplement to the NZZ AM SONNTAG the MAGAZIN offers carefully researched and well written reports, interviews, portraits, columns and photo galleries from the fields of society, lifestyle and culture. 
The supplement is addressed to an exclusive readership with wide-ranging interests and above-average education and spending-power. Printed on high quality paper with an attractive feel and a modern but at the same time reserved and classical appearance. 
With the chosen themes and the tonality, the MAGAZIN primarily reaches a younger readership with a higher percentage of female readers.

Media Represented

in Austria and South Tyrol, Belgium, Germany (Internat. Media only), Italy (excl. South Tyrol), Luxembourg, Netherlands