Facts

Frequency
weekly (Fridays)
Distributed circulation
127,027 *
Coverage
490,000 **
Basic Rate 2021
CHF 26,310
Target Group
SCHWEIZER ILLUSTRIERTE readers are mainly women of all ages who are interested in fashion and beauty, sports, cooking and in the life of Switzerland's celebrities.
Segment
People
  1. * WEMF 2020
  2. ** MACH Basic 2020 2

Profile

SCHWEIZER ILLUSTRIERTE has been a constant part of Switzerland for 105 years and shows the best of the country in the best format every week.

The magazine gives an insight into Switzerland's society. From VIP to star politicians or current topics such as dementia - the editors are reporting on what is important for the population right now.

SCHWEIZER ILLUSTRIERTE also shows the beautiful nature of Switzerland by employing successful photographers.

Media Represented

in Belgium, France, Luxembourg, Netherlands, Scandinavia