PIs Mobile Web
375,744,785 *
PIs Mobile App
436,044,994 *
PIs Iphone App
162,250,066 *
PIs Android App
273,277,332 *
Visits Mobile Web
112,396,003 *
Visits Mobile App
71,970,456 *
Visits IPhone App
29,548,524 **
Visits Android App
42,318,778 *
14,940,000 ***
3,140,000 ***
Target Group
SPIEGEL ONLINE MOBILE reaches an average of 10.68 million unique mobile users per month via the mobile enabled website and apps. 55.5% of SPIEGEL ONLINE MOBILE users are male. Overall, the users are relatively young: 45.5% of users are aged between 20 and 39 and 73.9% of users are aged 49 or less. SPIEGEL ONLINE MOBILE users have an above-average level of education: 47% of them have completed an intermediate certificate of education. 56.5% of users have a net monthly household income of €2,000 or more, and 43.6% of users have an income of over €3,000 per month. SPIEGEL Mobil users show above-average interest in life and pension insurance and new and rental cars. Source: AGOF mobile facts 2016-11 // Universe: average month
Business & News
  1. * IVW 2019-05
  2. ** FDIM (The Association of Danish Interactive Media) 2019-05
  3. *** agof daily digital facts 2019-05


SPIEGEL ONLINE MOBILE is available on your mobile phone 24/7 and delivers constantly updated content: news from all departments, photo galleries, videos, stock market information etc. The complete SPIEGEL ONLINE MOBILE offering on your mobile phone, including innovative mobile technology, such as videos, Facebook and Twitter posting, RSS feeds, extensive stock market and weather portal and much more. At m.spiegel.de the entire SPIEGEL ONLINE site is available free of charge to all HTML-enabled mobile phones and their users – regardless of network provider. SPIEGEL mobile is also available as an iPhone app, Android app and Windows 7 app.

Media Represented

worldwide except in Germany (Internat. Media only)